INDEPENDENT ART DIRECTION
MohamedMarouani
Art Director &
Brand Design Lead
campaigns and digital.Explore the work ↘
Open to projects & creative rolesTUNIS · WORKING ACROSS BORDERS
SELECTED WORK / 01—06
Different worlds.
One eye for detail.
Six projects, seen up close.
Identity, objects and experiences.
01 / 06VISUAL IDENTITY / PACKAGING
A botanical language, bottled.
Ghosn
Illustrative product scene · Identity case study
02 / 06VISUAL IDENTITY / ART DIRECTION
A small gesture. A complete language.
Feather
Illustrative brand scene · Original identity
03 / 06VISUAL IDENTITY / BRANDED CONTENT
Making the everyday distinctive.
Acticoco
Illustrative brand scene · Original identity
04 / 06VISUAL IDENTITY / DIGITAL DESIGN
The character of craft, on screen.
Satterthwaite
Illustrative brand scene · Original identity
05 / 06VISUAL IDENTITY / PRODUCT PRESENTATION
A different kind of presence.
Baccia Beauty
Illustrative brand scene · Original identity
06 / 06VISUAL IDENTITY / DIGITAL DESIGN
A system in motion.
Xpeditive
Illustrative brand scene · Original identityTHE PERSON BEHIND THE PRACTICE
MOHAMED / MED DESIGNGood direction
means knowing
what to keep.
I connect the central idea to the decisions that make an identity work: the letterform, the material, the image and the interface.
I work independently and alongside creative teams, carrying a clear visual direction from the brief into its applications.
Experience & résumé ↗EXPERIENCE / IN GOOD COMPANY
A personal practice.
A shared perspective.
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THURAYAbizArt Director · Freelance
Feather MarketingArt Director · Remote contract
OLIVER+Art Director · Contract
AreenaSenior Graphic Designer
Med DesignIndependent design practice
NEXT / A CONVERSATION